Impact Group CRM Blog

The View From The Summit Makes The Climb Worthwhile

Becoming an expert in mountain climbing takes years of training. It also happens to be a very dangerous sport not intended for just anyone. There are veterans and newcomers alike performing these brave climbs every year, many succeeding and reaching the summit safely....

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Core Values Form the ‘Success Foundation’

J.W. “Bill” Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., one of the world’s largest lodging companies. The successor of the highly successful hotel chain is a brilliant leader who clearly understands what it is that makes them...

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A Dealership Colonoscopy

We Must “Inspect” to Ensure Healthy Positive Growth Dr. Werner Heisenberg (1901 – 1976) was a German theoretical physicist who made foundational contributions to quantum mechanics and is best known for asserting the ‘uncertainty’ principle of quantum theory.   In...

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What Kind of Leaders Are on Your Management Team?

Recently I had a Dealer tell me that he needed to find a leader who could do the work of 10 people.  My reply was; that is a sad statement because I feel instead you should be looking for a leader who can develop 10 people into greatness.  In other words, the law of...

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You’re Naked, Now What?

Okay, so you are not literally naked. I am referring to the current state of any business or organization in today’s very transparent environment. There are no more secrets.  Remember WikiLeaks; very classified documents and conversations made public for the world to...

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And Another NADA Convention is in The History Books

I just returned from the 2013 NADA Convention held in Orlando and have to say that it was a great trip. Lots to meet, see, hear and experience. The Exposition floor was packed with vendors offering new and updated products and services, and many of the stalwarts were...

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Are You Hiring Real Gold or Fools Gold?

Are You Hiring Real Gold or Fools Gold?

Time and time again I continue to hear that dealers and other companies are having a hard time finding and keeping the right good employees. A couple of things come to mind when they say this: 1) With turnover like the fast food business, we must be doing something...

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Creating an In-Store Catalyst for Real Sales Growth

Better Have One Or It Will Be Like Raking Water – Difficult Recently, I conducted a survey identifying what various dealers really felt was needed to increase their business. First, I asked how things were going for them. I most often heard, “Well, we are holding our...

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Stop the Hiring & Attrition Madness

Hire & Retain Employees to Grow Your Business & Build Customer Loyalty “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller The Internet is a two-edged...

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Nationally Recognized Training Company

Chuck BarkerChuck Barker, Impact Group CEO is the Customer Relationship Management (CRM) specialist for Dealer Magazine, the top monthly publication read by dealer owners. His articles provide solutions for Relationship Management through practical training solutions to implement winning sales team solutions. Dealer Magazine is specifically targeted to dealer principals, managers, and high-level executives in franchised dealerships across the country. His articles also appear on the magazine’s website and in their weekly eNewsletters read by more than 30,000 industry professionals.

Mark Dubis, the first full-time Editor of Digital Dealer magazine said, “Chuck Barker has been our resident expert on all things CRM impacting dealers. His articles provide tips, insights, and instructions on how Internet Managers and dealer owners can improve their CRM process.  Dealer Magazine is very appreciative to have Chuck’s articles in our publications and in our newsletters.” Feel free to contact Chuck with ideas or questions you have by using the form on this page.

  • Take Control of Your Training costs
  • Manage daily progress to monitor your ROI
  • Develop ‘in showroom’ leaders who focus on the tasks at hand
  • Develop the daily discipline to increase productivity
  • Start Receiving Measurable Results Immediately

Chuck Barker has been CEO of his two companies, Impact Marketing & Consulting Group, LLC and Impact Summit, LLC, for the last 24 years, both located in Virginia. His experience ranges from an executive with Harris Corporation (16,000 employees), one of Fortune Magazine’s largest companies, to the automobile industry where he has performed all executive positions. His companies specialize in growing businesses, dealerships, and people. He delivers unparalleled sales & service development programs, management leadership workshop programs, and dealer/principal business & profit improvement ideas for automobile dealerships. He has recently published the first comprehensive ‘in-house’ sales training solution program for dealers entitled The Dealership Success Guide.

If you want a second opinion on any business matter please email Chuck using the contact form on this page and he’ll be happy to give you his honest opinion.

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