by Chuck Barker | Nov 18, 2014 | ROI
The New Year is here and along with it is a brand spanking new opportunity to make this year the best ever. Or, of course just settle for what ever comes your way. I am always amazed by the stores that are motivated to implement new concept ideas and take their stores...
by Chuck Barker | Nov 18, 2014 | CRM
There comes a time when dealership management teams simply have to exhibit leadership and steer the ship instead of waiting for the currents to drift them to port. I continue to encounter numerous dealerships that have extensive, and I might add in some cases, very...
by Chuck Barker | Nov 18, 2014 | Internet Sales
Since my firm, Impact Marketing & Consulting Group, began consulting in the e-business realm of our industry, much has changed. Technology has grown, while best practices have evolved. The hottest lead providers have also traded places depending on factors that...
by Chuck Barker | Nov 18, 2014 | CRM, Leadership
Customer relationship management has changed the automobile retail industry right along with a multitude of corporate giants. Although lagging in the embracement of CRM compared to other industries, the efforts of dealership teams across the country to more...
by Chuck Barker | Nov 18, 2014 | CRM
Thus far in this series about building a more effective CRM department in your store, I have outlined how to construct a solid CRM foundation that must be present and working smoothly to ensure that the forthcoming processes will be successful. These processes are:...
