Customer Relationship Leadership

Customer relationship management has changed the automobile retail industry right along with a multitude of corporate giants. Although lagging in the embracement of CRM compared to other industries, the efforts of dealership teams across the country to more...

CRM: It All Starts at the Top

For any customer relationship management (CRM) processes to succeed, one factor has to be present and that’s the store’s “top down CRM leadership strategy.” Without this, the odds of a successful implementation dim quite a bit. A change in the way we do business is...

Leadership Fuels Success

IF YOUR STORE DOESN’T HAVE IT, BETTER GET IT Coaching an individual by influencing his view of CRM processes into a positive growth potential is one of the most valuable investments leaders can give their team. “Cosmetic managers” (old school) quickly need to get a...