by Chuck Barker | Mar 4, 2015 | Leadership
Just Do It…Right! I consider the Most Underused Business Opportunity in the automobile business to be not having solid processes throughout the entire dealership and/or enterprise. It seems this has always been a problem in the automobile industry and doesn’t appear...
by Chuck Barker | Dec 15, 2014 | Leadership
The Benefits Can’t Possibly Be Measured “If you begin to look at things differently, then things will begin to look different” – Albert Einstein Stop and recognize that everything you do will fail unless one thing is in place. That one thing which has to be present...
by Chuck Barker | Nov 18, 2014 | CRM, Leadership
Customer relationship management has changed the automobile retail industry right along with a multitude of corporate giants. Although lagging in the embracement of CRM compared to other industries, the efforts of dealership teams across the country to more...
by Chuck Barker | Nov 18, 2014 | Coaching, Leadership
Now is a good time to seriously evaluate how we are doing and how we need to improve. On the top of the planning list had better include solid 21st century phone skills. When we look at the complexion of the Internet shopper and what they go through in their process...
by Chuck Barker | Nov 17, 2014 | Leadership, Uncategorized
For any customer relationship management (CRM) processes to succeed, one factor has to be present and that’s the store’s “top down CRM leadership strategy.” Without this, the odds of a successful implementation dim quite a bit. A change in the way we do business is...
by Chuck Barker | Nov 17, 2014 | Coaching, Leadership
IF YOUR STORE DOESN’T HAVE IT, BETTER GET IT Coaching an individual by influencing his view of CRM processes into a positive growth potential is one of the most valuable investments leaders can give their team. “Cosmetic managers” (old school) quickly need to get a...