by Chuck Barker | Nov 18, 2014 | Coaching, CRM
My recent article entitled “Are You Converting Opportunities into Accountable Business” took an unabashed perspective into the posture or mindset of the internet shopper and subsequently the elements involved in that process. At the end of that article I offered a...
by Chuck Barker | Nov 18, 2014 | Coaching, Leadership
Now is a good time to seriously evaluate how we are doing and how we need to improve. On the top of the planning list had better include solid 21st century phone skills. When we look at the complexion of the Internet shopper and what they go through in their process...
by Chuck Barker | Nov 17, 2014 | Leadership, Uncategorized
For any customer relationship management (CRM) processes to succeed, one factor has to be present and that’s the store’s “top down CRM leadership strategy.” Without this, the odds of a successful implementation dim quite a bit. A change in the way we do business is...
by Chuck Barker | Nov 17, 2014 | CRM
So often I am asked by dealers and management, “How do we go about fixing our store’s processes and get business back on track?” At one time they felt they had things working but lost traction along the way somewhere. I am usually invited to pay a visit for a one-,...
by Chuck Barker | Nov 17, 2014 | CRM
Recently, I spoke on what I consider one, if not the Most Abused Business Opportunity in the automobile business; “The Incoming Telephone Inquiry”. I provided some of the reasons why the industry continues to turn in failing grades for this awesome sales opportunity...
