Give Your Dealership the Spark it Needs!

We have opened our doors to a new segment in the automotive industry with a strong desire to deliver a new economical solution that drives new business to dealerships. Our unique tailored SDPs are a new and exciting concept that truly captures the pulse of your market.

Proudly, all our SDPs are original, and are not mere copies of any so called competitors. I want to propound upon this opportunity that is not only financially lucrative for you, but more importantly is the all essential ingredient for your dealership's success. SDPs are Impact Marketing & Consulting Group, LLC's exclusive marketing program that drives traffic to dealerships regardless of economic conditions and market dynamics.

Click image to see full SDP 22" x 25" example [PDF].

SDPs target each and every buyer through a totally custom mailing focus that guarantees that the message is received, viewed and action is taken. SDPs are very large at an outstanding size of 25"x22". They are an advertisement that is part newspaper double truck (Double Broadsheet) and part mailer. At easily over 3x the size of any other standard mailer, direct parcels do get noticed.

SDPs are stand alone advertisements that are not collectively compiled with the dealerships fiercest competition as in a newspaper advertisement. 100% of the ad is for the dealership. 100% of the ad targets only your market and not just where the newspaper is delivered or who cares to read it. The ad can't be forwarded or denied by the addressee without refusing USPS service altogether. Best of all, SDPs drive traffic through non loss leader hooks. This saves the almighty dollar by allowing truly productive advertising to generate positive cash flow. And, this ad expense is one you can track so you can actually see your ROI instead of guessing about it like the newspaper and other medias.

Dealerships want to target buyers with SDPs because no other media like TV, Radio, Newspaper, Standard Mail, or Internet campaigns can reach this audience. Dealers are fed up the costly expense with typical advertising that is almost impossible to justify and in many cases intangible. The SDP program works by your dealership offsetting its commonly allocated budget to newspaper and steer it to in essence your very own newspaper. This is another secret of direct parcels and a key reason for its success.

Our printing department is currently a Premier Account with USPS, which puts us in the top 2% of all marketers in the entire nation. Best of all, our events are not just mailers or inserts, they are true Impact Marketing & Consulting Group events that drive traffic like nothing else. Each event comes with everything from A to Z that you will need to be fully prepared to host a great event. Balloons, Mirror Tags, Registration Cards, Insurance for Cash and Vacation Giveaways and a Winner's Board are just a few of the items in our Event Pack.

Click image to see full size PDF.

Something that is very significant and original is we build and host for each event a special website custom tailored for your store and track prospects with custom CRM software so you see the ROI. These Event Web sites are presented in both English and Spanish and feature a compelling video commercial that politely motivates the viewer to take part in the special event. It is a great way for potential buyers to learn more about your sale and to request an appointment or pre-approval.

Our customers get anywhere from 50 to 300 leads from this media alone, resulting in an enormous amount of additional deals that otherwise would not be possible. And the CRM list is yours to have your team follow-up with for weeks even after the sale has concluded.

We invite you to cut the expenses and losses associated with traditional advertising in the newspaper as well as other media. SDPs are the answer for you to target markets in your backyard that may or may not have been ever visited. This will help your dealership grow in a positive way without loss leaders and will reach the 1 house out of every 36-42 that will be buying a vehicle from some dealer in your market this month.

Here is the good news; we have provided you with Four Exciting Components of participation found on the following page. You can choose any one of the Components that suits you and your needs and then vary your choice in the future as your needs change.We give you our all and in return, we ask for your "commitment to your own success" before you initiate the first steps in giving consideration to improving your store's processes.

Click image to see full size PDF.

There are Four Exciting Components For You to Choose From:

1. Conduct a thorough market analysis of the best zip codes in your market and send to you for your strategic opinion.
2. Design the advertisement tailored for your store.
3. Send you a proof for sign off and approval.
4. Print all advertisements in high quality four color with graphics.
5. Design the web site for your event.
6. Host the web site on our servers.
7. CRM tool for respondents from the web site activity.
8. Event package including balloons and support materials; vehicle hang tags, vacation giveaway, registration sheets, showroom posters, lucky winning board.
9. Incoming telephone inquiry guides.
10. Follow-up telephone guides.
11. All event set up tips and suggestions.
12. $20,000 insurance for prize winnings.
13. Ensure mailing is conducted properly and "on time" drops.
14. All postal receipts indicating mailings to which zip codes and quantity mailed.
15. Leave you with all the web site prospects to continue to follow up with over the next few weeks after your event has concluded.
16. You staff the event with your professionals; managers and sales team.

1. Everything included in Tier I plus,
2. One "Desk Manager or Closer" to help you organize and run your event for maximum profitability.

1. Everything included in Tier I and Tier II plus,
2. One "Finance Manager" to manage and sell back end products for you to further enhance your profitability.

1. Everything in Tier I, Tier II and Tier III plus,
2. Additional manager (three; finance, desk and closer), plus we provide you with our hand picked sales team to assist you in selling. The number of sales professionals is determined by the size of the event. From 4 to 15 highly trained professionals.

We are producing a minimum of $175,000 per dealership in a 5-6 day event.

Mailing pieces are available in various quantities: 20,000 to 100,000 pieces with or without a "scratch off" for prize winnings.

Click here for a printable PDF of the Specific Direct Parcel Overview.