Impact Group CRM Blog

Managing People & Processes for a Stronger ROI

When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention on what is deemed...

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Two Different Management Styles with Different Results

One Builds and One Demolishes One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store) unveils a multitude of profit and cost...

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Managing Your Dealership for the Best Return

Knowing When to Pull the Trigger Sporting Clay Shooting is one of my favorite things to do. It is like golf but with an over and under shotgun. If you have ever done it you know the joy of getting outdoors with a few buddies, smoking a cigar, laughter, the smell of...

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What Leaders Get Is in Direct Proportion to What They Give

When you succeed at one level you keep going or stop – it is your choice. My last two articles covered conversations I had with Don Hall the CEO of Virginia Automobile Dealers’ Association which provided a multitude of revealing insights regarding our industry. If you...

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All Managers Are Not Equal

The Best Ones Are Winning Coaches.   Most people when asked what a leader looks like respond by identifying various titles such as: certain presidents, maybe senators, scientists, governors, military leaders, various business leaders, and…successful athletic coaches....

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The #1 Underestimated & Underused Business Opportunity!

Just Do It…Right! I consider the Most Underused Business Opportunity in the automobile business to be not having solid processes throughout the entire dealership and/or enterprise. It seems this has always been a problem in the automobile industry and doesn’t appear...

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Nationally Recognized Training Company

Chuck BarkerChuck Barker, Impact Group CEO is the Customer Relationship Management (CRM) specialist for Dealer Magazine, the top monthly publication read by dealer owners. His articles provide solutions for Relationship Management through practical training solutions to implement winning sales team solutions. Dealer Magazine is specifically targeted to dealer principals, managers, and high-level executives in franchised dealerships across the country. His articles also appear on the magazine’s website and in their weekly eNewsletters read by more than 30,000 industry professionals.

Mark Dubis, the first full-time Editor of Digital Dealer magazine said, “Chuck Barker has been our resident expert on all things CRM impacting dealers. His articles provide tips, insights, and instructions on how Internet Managers and dealer owners can improve their CRM process.  Dealer Magazine is very appreciative to have Chuck’s articles in our publications and in our newsletters.” Feel free to contact Chuck with ideas or questions you have by using the form on this page.

  • Take Control of Your Training costs
  • Manage daily progress to monitor your ROI
  • Develop ‘in showroom’ leaders who focus on the tasks at hand
  • Develop the daily discipline to increase productivity
  • Start Receiving Measurable Results Immediately

Chuck Barker has been CEO of his two companies, Impact Marketing & Consulting Group, LLC and Impact Summit, LLC, for the last 24 years, both located in Virginia. His experience ranges from an executive with Harris Corporation (16,000 employees), one of Fortune Magazine’s largest companies, to the automobile industry where he has performed all executive positions. His companies specialize in growing businesses, dealerships, and people. He delivers unparalleled sales & service development programs, management leadership workshop programs, and dealer/principal business & profit improvement ideas for automobile dealerships. He has recently published the first comprehensive ‘in-house’ sales training solution program for dealers entitled The Dealership Success Guide.

If you want a second opinion on any business matter please email Chuck using the contact form on this page and he’ll be happy to give you his honest opinion.

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