Impact Group

Stop the Hiring & Attrition Madness

The Internet is a two-edged sword when it comes to attracting and hiring good employees. Employers can research applicants on Facebook, Twitter, LinkedIn, Tumblr and other social sites to see how they represent themselves in business and personally…READ MORE

Impact GroupCRM – The Essential and Pre-Flight Foundation Elements

Dealerships who are motivated to implement new concept ideas and go to expanded spaces of achievement always amaze me. And then there are the stores that make change a toxic event. What is the difference…READ MORE

Impact Group

Leadership Fuels Success

Coaching an individual by influencing his view of CRM processes into a positive growth potential is one of the most valuable investments leaders can give their team. “Cosmetic managers” (old school) quickly need to get a grip on what is going to be required to develop sustaining human capital if they are not to go the way of the dinosaurs. They have to bust through those old paradigms…READ MORE Impact Group

Great Manager or Great Leader?

We have been talking about the differential between these two for some time as it relates to growing your people and the store. Interestingly enough, both managers and leaders have very distinct roles and importance in the dealership. Identifying those differences is a key component because proper utilization of each is paramount for getting things done in an efficient and effective…READ MORE

Impact Group

Process, Process, Process

So often I am asked by dealers and management, “How do we go about fixing our store’s processes and get business back on track?” At one time they felt they had things working but lost traction along the way somewhere. I am usually invited…READ MORE


Impact GroupThe Most Abused Business Opportunity

Recently, I spoke on what I consider one, if not the Most Abused Business Opportunity in the automobile business; “The Incoming Telephone Inquiry”.  I provided some of the reasons why the industry continues to turn in failing grades for this awesome sales opportunity…READ MORE

Impact GroupAnother NADA Convention is in the History Books

I just returned from the 2013 NADA Convention held in Orlando and have to say that it was a great trip. Lots to meet, see, hear and experience. The Exposition floor was packed with vendors offering new and updated products and services, and many of the stalwarts were there to promote their services and some…READ MORE


Impact GroupYou’re Naked, Now What?

Okay, so you are not literally naked. I am referring to the current state of any business or organization in today’s very transparent environment. There are no more secrets.  Remember WikiLeaks; very classified documents and conversations made public for the world to see.  Again, this was top secret stuff and it got out there.  We used to hear…READ MORE

Impact GroupCore Values Form the “Success Foundation”

J.W. “Bill” Marriott, Jr. is chairman and chief executive officer of Marriott International, Inc., one of the world’s largest lodging companies. The successor of the highly successful hotel chain is a brilliant leader who clearly understands what it is that makes them so successful. His leadership spans…READ MORE


Car Blog HeaderA Dealership Colonoscopy

Dr. Werner Heisenberg (1901 – 1976) was a German theoretical physicist who made foundational contributions to quantum mechanics and is best known for asserting the ‘uncertainty’ principle of quantum theory.   In plain English (sort of), the principle says…READ MORE

Impact Group

Google – Friend or For to Auto Dealers

As someone who has worked in the auto industry for a few decades now, I have come to respect the job that auto dealers do every day.  As technology has grown and become an important part of our sales and marketing process, I am concerned that some dealers have gotten away from the traditional marketing strategies and tactics that made them successful for…READ MORE

Nationally Recognized Training Company

Chuck BarkerChuck Barker, Impact Group CEO is the Customer Relationship Management (CRM) specialist for Dealer Magazine, the top monthly publication read by dealer owners. His articles provide solutions for Relationship Management through practical training solutions to implement winning sales team solutions. Dealer Magazine is specifically targeted to dealer principals, managers, and high level executives in franchised dealerships across the country. His articles also appear on the magazine’s web site and in their weekly eNewsletters read by more than 30,000 industry professionals. Mark Dubis, the first full time Editor of Digital Dealer magazine said, “Chuck Barker has been our resident expert on all things CRM impacting dealers. His articles provide tips, insights and instructions on how Internet Managers and dealer owners can improve their CRM process.  Dealer Magazine is very appreciative to have Chuck’s articles in our publications and in our newsletters.” Feel free to contact chuck with ideas or questions you have:

  • Take Control of Your Training costs
  • Manage daily progress to monitor your ROI
  • Develop ‘in showroom’ leaders who focus on the tasks at hand
  • Develop the daily discipline to increase productivity
  • Start Receiving Measurable Results Immediately

Screen-Shot-2014-09-02-at-11.29.59-AMChuck Barker has been CEO of his two companies, Impact Marketing & Consulting Group, LLC and Impact Summit, LLC, for the last 24 years, both located in Virginia. His experience ranges from an executive with Harris Corporation (16,000 employees), one of Fortune Magazine’s largest companies, to the automobile industry where he has performed all executive positions. His companies specialize in growing businesses, dealerships, and people. He delivers unparalleled sales & service development programs, management leadership workshop programs, and dealer/principal business & profit improvement ideas for automobile dealerships. He has recently published the first comprehensive ‘in-house’ sales training solution program for dealers entitled The Dealership Success Guide. If you simply want a second opinion on any business matter please email me and I will be happy to give you my honest opinion. Thank you so much for visiting, Chuck

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